Marketing Essentials
• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Post your questions / comments / discussions here...
Friday, 5 August 2011
Tuesday, 2 August 2011
A great new chapter
Members of the CIMM Penang first fellowship and meeting at Starbucks, Gurney, Penang
Thursday, 28 July 2011
Monday, 25 July 2011
Member's Meeting
Dear CIM Malaysia members in Penang:
We are planning on organizing our first Committee Meeting and CPD talk in SEPTEMBER 2011.
Sign Up Now for this event!!! If you are an existing CIM member, you NEED to participate!!!
Interested to join the World's Largest Organization for Professional Marketers?
Call today:
Joseph 6-012-483 8090
If you prefer email: CIM.Penang@gmail.com
Message is valid until 20 August 2011
Monday, 30 May 2011
Still in Development Stage
Thank you for visiting. This site is still under development.
If you would like to receive more updates, please email cim.penang@gmail.com
If you would like to receive more updates, please email cim.penang@gmail.com
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