Why Choose Marketing?

Why did you choose Marketing? share your thoughts and ideas here ...

Our CIM Member, Mr. Colin Lamb sharing about marketing at Inti's Career Showcase recently.

Marketing is definitely more fun than this ...

Marketing today ...

And finally, the rewards of Marketing ...

Discussion on CIM Professional Diploma in Marketing

Managing Marketing

• Recommend how a marketing function should be structured and managed to deliver competitive advantage
• Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
• Critically assess the organisation’s resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
• Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function and its associated activities

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Discussion on CIM Professional Diploma in Marketing

Delivering Customer Value through Marketing

• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
• Develop an effective and innovative communications strategy and plan that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external  markets
• Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage
• Determine customer requirements for product and service delivery to ensure the marketing proposition is customerfocused, efficient and effective

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Discussion on CIM Professional Diploma in Marketing

Marketing Planning Process

• Evaluation of the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments
• Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisation’s marketing strategy
• Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully
• Recognise the significance of retaining customers through relationship marketing

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Discussion on CIM Professional Certificate in Marketing

Stakeholder Marketing

• Assess the relative importance of organisational stakeholders to the marketing function, and the impact they
have on the organisation’s marketing activities
• Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
• Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder
relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of the marketing mix and communications activities

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Discussion on CIM Professional Certificate in Marketing

Marketing Information and Research

• Identify appropriate information and marketing research requirements for marketing decision-making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
• Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations

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Discussion on CIM Professional Certificate in Marketing

Assessing the Marketing Environment

• Explain the nature and scope of the internal marketing environment, including the resource perspective
• Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
• Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
• Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
• Consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR

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Discussion on CIM Professional Certificate in Marketing

Marketing Essentials

• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)

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A great new chapter

Members of the CIMM Penang first fellowship and meeting at Starbucks, Gurney, Penang

What Does Being a Member Mean to Me?

Share your thoughts?

How about your expectations?

Member's Meeting

Dear CIM Malaysia members in Penang:

We are planning on organizing our first Committee Meeting and CPD talk in SEPTEMBER 2011.

Sign Up Now for this event!!! If you are an existing CIM member, you NEED to participate!!!

Interested to join the World's Largest Organization for Professional Marketers?

Call today:
Joseph 6-012-483 8090
If you prefer email: CIM.Penang@gmail.com

Message is valid until 20 August 2011

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