Managing Marketing
• Recommend how a marketing function should be structured and managed to deliver competitive advantage
• Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
• Critically assess the organisation’s resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
• Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function and its associated activities
Post your questions / comments / discussions here...
Friday 5 August 2011
Discussion on CIM Professional Diploma in Marketing
Delivering Customer Value through Marketing
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
• Develop an effective and innovative communications strategy and plan that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external markets
• Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage
• Determine customer requirements for product and service delivery to ensure the marketing proposition is customerfocused, efficient and effective
Post your questions / comments / discussions here...
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
• Develop an effective and innovative communications strategy and plan that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external markets
• Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage
• Determine customer requirements for product and service delivery to ensure the marketing proposition is customerfocused, efficient and effective
Post your questions / comments / discussions here...
Discussion on CIM Professional Diploma in Marketing
Marketing Planning Process
• Evaluation of the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments
• Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisation’s marketing strategy
• Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully
• Recognise the significance of retaining customers through relationship marketing
Post your questions / comments / discussions here...
• Evaluation of the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments
• Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisation’s marketing strategy
• Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully
• Recognise the significance of retaining customers through relationship marketing
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Stakeholder Marketing
• Assess the relative importance of organisational stakeholders to the marketing function, and the impact they
have on the organisation’s marketing activities
• Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
• Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder
relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of the marketing mix and communications activities
Post your questions / comments / discussions here...
• Assess the relative importance of organisational stakeholders to the marketing function, and the impact they
have on the organisation’s marketing activities
• Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
• Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder
relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of the marketing mix and communications activities
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Marketing Information and Research
• Identify appropriate information and marketing research requirements for marketing decision-making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
• Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations
Post your questions / comments / discussions here...
• Identify appropriate information and marketing research requirements for marketing decision-making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
• Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Assessing the Marketing Environment
• Explain the nature and scope of the internal marketing environment, including the resource perspective
• Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
• Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
• Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
• Consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR
Post your questions / comments / discussions here...
• Explain the nature and scope of the internal marketing environment, including the resource perspective
• Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
• Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
• Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
• Consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Marketing Essentials
• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Post your questions / comments / discussions here...
• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Post your questions / comments / discussions here...
Tuesday 2 August 2011
A great new chapter
Members of the CIMM Penang first fellowship and meeting at Starbucks, Gurney, Penang
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