Stakeholder Marketing
• Assess the relative importance of organisational stakeholders to the marketing function, and the impact they
have on the organisation’s marketing activities
• Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
• Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder
relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of the marketing mix and communications activities
Post your questions / comments / discussions here...
Showing posts with label CIM Professional Certificate in Marketing. Show all posts
Showing posts with label CIM Professional Certificate in Marketing. Show all posts
Friday, 5 August 2011
Discussion on CIM Professional Certificate in Marketing
Marketing Information and Research
• Identify appropriate information and marketing research requirements for marketing decision-making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
• Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations
Post your questions / comments / discussions here...
• Identify appropriate information and marketing research requirements for marketing decision-making
• Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
• Review the processes involved in establishing an effective database
• Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
• Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
• Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
• Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Assessing the Marketing Environment
• Explain the nature and scope of the internal marketing environment, including the resource perspective
• Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
• Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
• Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
• Consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR
Post your questions / comments / discussions here...
• Explain the nature and scope of the internal marketing environment, including the resource perspective
• Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
• Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
• Assess the importance and potential impact on a market-oriented organisation of key trends in political, economic, social, technological and legal/ethical/regulatory environment
• Consider the implications for organisations pursuing both economic and environmental sustainability as part of an agenda for CSR
Post your questions / comments / discussions here...
Discussion on CIM Professional Certificate in Marketing
Marketing Essentials
• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Post your questions / comments / discussions here...
• Explain how marketing has evolved and the importance of market orientation in creating customer value
• Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
• Identify and explain the stages in the marketing planning process
• Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
• Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Post your questions / comments / discussions here...
Subscribe to:
Posts (Atom)