Discussion on CIM Professional Certificate in Marketing

Stakeholder Marketing

• Assess the relative importance of organisational stakeholders to the marketing function, and the impact they
have on the organisation’s marketing activities
• Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
• Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder
relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of the marketing mix and communications activities

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