Delivering Customer Value through Marketing
• Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives
• Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
• Develop an effective and innovative communications strategy and plan that clearly delivers the organisation’s proposition to the market, through effective segmentation and targeting of internal and external markets
• Utilise an innovative and effective integrated marketing mix to reinforce the organisation’s brand values, overall marketing proposition and competitive advantage
• Determine customer requirements for product and service delivery to ensure the marketing proposition is customerfocused, efficient and effective
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